JB Poindexter & Co business units are demonstrating how they are “Driving Innovation Together” at the 2024 NTEA Work Truck Week in Indianapolis, IN.

Leaders from JBPCO and its business units Morgan Olson and EAVX highlighted the booth’s Innovation and Technology Hub and introduced its latest concepts, innovations and technologies, including new all-electric products for Class 2 through 5 work trucks.

“Our theme at Work Truck Week this year is Driving Innovation Together,” said JBPCO CEO and Chairman John Poindexter. “It reflects our unparalleled legacy of innovation and emphasizes our commitment to collaboration between our business units, chassis manufacturers and technology innovators. It also emphasizes the value of our customers’ voice as we develop real-world solutions for their real-world objectives and challenges.”

JBPCO’s commitment to innovation is on full display in their Innovation and Technology portion of their booth.

Morgan Truck Body:

• Project Agora, a proof-of-concept freight body featuring its Human-Machine Interface (HMI) that integrates a range of digital functions into the cab’s main screen, minimizing driver distraction and providing for more efficient cab-space usage.

Morgan Olson:

• – Next-generation walk-in step van, Proxima, a Class 5 van on both an EV and ICE chassis in partnership with Freightliner Custom Chassis Corp.
• – An EV version of the C250 Class 2 van powered by Rivian – designed and equipped to be one of the safest and most technologically advanced vehicles on the road.

Reading Truck:

• The Reading Truck Classic II ‘Ultimate Upfit’ Service Body is a powerhouse showcase that integrates innovative features including EAVX – VX Control; a Masterack UPLYFT^TM Ladder Rack System; and the Leer Retractable Utility Bed Cover.

LEER Group:

• – 100SCC fiberglass commercial truck cap with flush side doors, featuring a Masterack Uplift rotational roof rack and a BEDSLIDE 1000-pound capacity roll out truck bed tray system. HMI digital interface offers VX Control tech focused features, including keyless entry, status indicator for truck caps and ladders, and automated lighting.
• – DCC aluminum commercial truck cap, featuring a Masterack Uplift rotational roof rack and a BEDSLIDE 1500-pound capacity roll out truck bed tray system.
• – Pace Edwards Electric Retractable Cover with Blue Tooth capability.

Masterack:

• Ford E-Transit work van demonstrating Masterack’s EV-ready upfit solutions for lighter, durable storage that maximizes payload while emphasizing safety, security and efficiency

EAVX – the innovation hub for JBPCO – and Fernhay:

• eQuad powered micromobility unit designed to fit through tight urban streets more easily than full-size work van while still able to carry sizable payloads.

Additional products on display include:

• – Morgan Olson Route Star
• – Morgan Blackjack truck body
• – Reading RM-45 and RM-78 crane bodies
• – Masterack RAM ProMaster 3500 with mounted aerial lift from Versalift, complete with new aluminum shelving upfit package